PET SITTING BUSINESS PLAN TEMPLATE

Answer each prompt in a sentence or two. A plan you finish beats a
perfect plan you never write.

NOTE: This template is for planning only. It is not legal, tax or
financial advice. Talk to a local attorney and an accountant about your
own situation.


1. THE BUSINESS IN ONE PAGE

- What is your business name, and what do you do in one sentence?
  Answer:


- Who is it for? (busy professionals, seniors, families, new puppy
owners)
  Answer:


- What makes clients pick you over a neighbor or an app?
  Answer:


- What do you want this business to look like in 12 months?
  Answer:


2. SERVICES

- Which services will you offer: drop-ins, walks, overnights, pet taxi,
medication visits?
  Answer:


- Which pets will you take, and which will you decline?
  Answer:


- How long are visits, and what is included in each?
  Answer:


- What will you not do, and how will you say no politely?
  Answer:


3. YOUR LOCAL MARKET

- Which neighborhoods will you serve, and how far will you drive?
  Answer:


- Who are your three closest competitors, and what do they charge?
  Answer:


- When is your busy season, and when is it slow?
  Answer:


- What gap do you see that nobody fills well?
  Answer:


4. PRICING

- What will you charge per visit, walk and overnight?
  Answer:


- What do you want to earn per hour worked? (use the rate calculator)
  Answer:


- What are your holiday, extra-pet and short-notice fees?
  Answer:


- Will you offer packages or recurring discounts?
  Answer:


5. LEGAL AND INSURANCE

- What business structure will you use (sole proprietor, LLC)? Who will
you ask to confirm it?
  Answer:


- What local licenses or registrations do you need?
  Answer:


- What liability insurance and bonding will you carry?
  Answer:


- Which contract and intake form will every client sign?
  Answer:


6. MARKETING

- Where will your first 10 clients come from?
  Answer:


- Which local partners can send you referrals (vets, groomers, trainers,
apartment managers)?
  Answer:


- What will your website, profile and first photos show?
  Answer:


- What will you ask happy clients to do?
  Answer:


7. OPERATIONS

- How will clients book, and how fast will you reply?
  Answer:


- How will you schedule, invoice and get paid?
  Answer:


- What happens when a pet is sick, a key is lost or you are sick?
  Answer:


- What records will you keep for each visit?
  Answer:


8. TEAM

- At what point will you hire your first sitter?
  Answer:


- Employees or contractors? Ask an accountant or attorney which is right
for you.
  Answer:


- How will you train sitters and check their work?
  Answer:


- How will you pay them: per visit, percent of service or hourly?
  Answer:


9. MONEY

- What are your startup costs (insurance, supplies, website, licenses)?
  Answer:


- What are your monthly costs (software, phone, mileage, insurance)?
  Answer:


- How many visits a week do you need to cover costs and your target pay?
  Answer:


- How much will you set aside for taxes and slow weeks?
  Answer:


10. NEXT 90 DAYS

- What are the five things you must finish before your first client?
  Answer:


- What is your goal for clients, visits and revenue in month one, two
and three?
  Answer:


- What will you review every week?
  Answer:


- What would tell you it is time to raise prices or hire?
  Answer:


Free template from Porchlight (porchlight.pet), pet sitting software by Hive Asset Group, LLC.